Top Talent from China
Time: 20:00-22:00, Sept 16, Tuesday
Sibrand Poppema, Trienke Drijfhout, Ning Ding
Nowadays, approximately 400 Chinese students and young scholars study and work in Groningen. The University of Groningen has collaborated with Chinese universities to recruit students since 1989. In recent years, this collaboration has intensified, especially through the Bernouilli bursary programme with the three top universities in China: Peking University, Tsinghua University and Fudan University.
Since 2006, the Hanze University for Professional Education has a collaboration with the Nankai University, another top university in China. In the project ‘Business Communication China’ students of international communication work closely together with Chinese students, conducting marketing research in China for small and medium enterprises in the Northern part of The Netherlands. To do business effectively and successfully, next to a good marketing analysis, an intercultural communication advice is a must.
Why is student and knowledge exchange important? Without any doubt, recruiting excellent international scholars is attractive for Dutch universities. But what are the benefits for Chinese society? Which obstacles do Chinese students in Groningen and Dutch students in China face? Are cultural clashes inevitable?
In three short lectures and a discussion with the audience we investigate the pitfalls and advantages of the knowledge exchange between Groningen and China.
Professor Sibrand Poppema is the new president of the University of Groningen. He was dean of the Faculty of Medicine in Groningen and vice-president of the University Medical Center Groningen (UMCG). Since 2003, he is Honorary Professor of the Peking Union Medical College. Poppema will speak on the importance of collaboration with Chinese top universities.
Trienke Drijfhout is lecturer Marketing Communication at the Hanze University and international project manager and senior consultant for consultancy projects in China of the Centre of Excellence Intercultural Competence. She will give a lecture about the collaboration of western and Chinese students in the project ‘Business Communication China’.
Ning Ding is phd researcher in the Education Faculty of the University of Groningen and the current president of the Association of Chinese Students and Scholars in Groningen. She will tell about cultural obstacles for Chinese students in the Netherlands and the importance of knowledge exchange for Chinese intellectuals.